YouTube panic as app makes horrifying change that could affect MILLIONS of viewers | The Sun

YOUTUBE is ramping up the number of adverts shown on its platform in a desperate bid to generate more cash.

Viewers are reporting seeing as many as 10 unskippable adverts in a single break following a recent update.

It means that users of the U.S. video platform's free tier are growing increasingly frustrated by distracting pauses while they watch.

Ad breaks on YouTube typically appear before a video begins and sometimes in the middle of a clip if the creator allows it.

They are a means of maintaining the platform and supporting creators, according to Google, which owns YouTube.

The tech giant launched a paid-for tier, YouTube Premium, in 2014, which lets users pay a fee to use the site without ad breaks.

Read more about YouTube

Latest updates plus how to watch KSI’s football extravaganza

Paul names top five YouTuber P4P rankings and snubs KSI’s brother Deji

Now it appears YouTube is squeezing more out of viewers who don't wish to fork out £11.99/$11.99 a month for Premium.

Over the past month, some users have noted that the number of adverts shown on YouTube appears to have ballooned.

Multiple reports on social media claim that multiple unskippable adverts are being shown per break.

One screenshot posted on Twitter shows FIVE adverts being displayed before content can be watched.

Most read in Tech


Warning for WhatsApp users – new update totally changes texts forever


Urgent alert for ALL Android users – change three settings now to stay safe


Nasa releases 'best EVER photo of Orion Nebula' – and it's got a big secret


New iPhone update brings back beloved feature missing for YEARS

Another screengrab suggests that users are being shown ten adverts before they can get back to watching.

According to a string of posts on Reddit, ad breaks in longer videos are happening as frequently as every few minutes.

The news has panicked some users, who have branded the change "disgusting".

One Twitter user wrote: "The devil works fast but YouTube works faster at making bad choices".

Another said: "Imagine wanting to watch a video on how to help one of your loved ones who is choking and you get 10 unskippable ads before you can watch the video."

Others were more supportive of the change, with one Twitter user writing: "This is good, creators should get paid more now. I don’t know why people hate adverts so much."

YouTube has not announced plans to expand its advertising programme.

The platform reported record advertising revenue last July, raking in $7billion – more than double its revenue the previous quarter.

However, tech companies are feeling the pinch this year due to a sluggish economy as a result of record inflation.

Netflix, Google, Microsoft and Meta have all taken measures to cut costs this year amid an industry-wide downturn in profits.

A YouTube spokesperson told The Sun: "At YouTube, we’re focused on helping brands connect with audiences around the world, and we’re always testing new ways to surface ads that enhance the viewer experience.

Read More on The Sun

Charles greets cheering schoolkids on 1st visit to Wales since becoming King

Harry offered olive branch by Charles with touching uniform request for vigil

"We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs.

"The goal is to build a better experience for viewers by reducing ad breaks. We have concluded this small experiment."

Best Phone and Gadget tips and hacks

Looking for tips and hacks for your phone? Want to find those secret features within social media apps? We have you covered…

  • How to delete your Instagram account
  • What does pending mean on Snapchat?
  • How to check if you've been blocked on WhatsApp
  • How to drop a pin on Google Maps
  • How can I change my Facebook password?
  • How to go live on TikTok
  • How to clear the cache on an iPhone
  • What is NFT art?
  • What is OnlyFans?
  • What does Meta mean?

Get all the latest WhatsApp, Instagram, Facebook and other tech gadget stories here.

We pay for your stories! Do you have a story for The Sun Online Tech & Science team? Email us at

Source: Read Full Article