NOW TV Smart Box 4K is half price and includes four FREE passes worth £35

NOW TV is a convenient way to bump up your streaming options.

And with a Currys’ discount and bundle deal you can do so for less.

The high street retailer has cut the price of the streaming service’s NOW TV Smart Box 4K.

It's a device which can stream available 4K content to compatible TVs you connect it to.

With the box allowing easy use of any NOW TV passes you have, as well as other streaming services and apps, it’s an affordable way to add variety to your viewing.

And though it’s usually priced at £50, you can now get it for just £25.

  • NOW TV Smart Box 4K with four NOW TV passes, £24.99 (save £25) – buy here

The half-price deal is good value by itself, but there’s more.

The offer includes one month passes for Sky Cinema, NOW TV Entertainment and Kids.

And it also gets you a one-day NOW TV Sports Pass as well.

One month’s Sky Cinema costs £11.99, Entertainment costs £8.99 and Kids £3.99, while a day’s Sports Pass is £9.98.

That adds up to £34.95-worth of passes included in the offer.

So added to the £25 discount, of the box itself, the total price cut is £60 – and the cost £25 for a bundle worth £85.

Not too shabby, especially if you’re looking to stock up on on-demand content and shows.

The NOW TV Box 4K isn’t restricted to the service's content either. You can use it to access Netflix, BBC iPlayer, All 4, ITV Hub, YouTube and more.

It can also stream 4K content from the likes of YouTube and Netflix, which is handy if you’re looking for a 4K-ready device to make the most of your TV.

And it comes with a remote control and voice search, for extra ease in searching for shows and services.

What is 4K, Ultra HD and UHD?

Here's an easy guide to what 4K means…

  • 4K, Ultra HD and UHD are all different names for the same type of TV screen. 4K refers to the number of pixels on your TV screen – or the "image resolution"
  • The pixels are the tiny dots of colour that make up the image you see on your telly. A pixellated image is one where the pixels are really obvious, because there aren't many. But images with lots of pixels – like a 4K movie – generally look sharper and clearer
  • A true 4K screen has 4096 x 2160 pixels. That means on your TV screen there are 3840 pixels across, and 2160 pixels vertically. That's roughly 8.3 million pixels on the display in total
  • 4K gets it's name because it's got four times the number of pixels as a standard Full HD TV
  • Full HD (or 1080p) screens have 1920 pixels across, and 1080 pixels going upwards – for around two million pixels in total. So 4K just means your TV has many more pixels on the screen compared to a more common Full HD display
  • Ultra HD, or UHD, is basically the same as 4K. If you buy a UHD telly in a shop, you'll be able to watch 4K content on it with no bother
  • But there is a small difference. Almost every TV you ever buy has an aspect ratio of 16:9. That means for every 16 pixels horizontally, there are 9 vertically
  • True 4K footage doesn't quite fit in with that ratio, so you won't often find TVs with 4096 x 2160 pixels. Instead, to fit with the 16:9 ratio, most 4K TVs will have 3840 x 2160 pixels instead
  • If it doesn't make sense, grab a calculator and divide 2160 by 9. Then multiply it by 16, and you'll get 3840. That's the aspect ratio working its magic. So when you see an Ultra HD TV, it just means it's a 4K image with slightly fewer vertical pixels
  • If you try watching a 4K video on a non-4K TV, the video will still play – but it won't be in 4K quality. To watch a 4K video in 4K quality, you'll need to fork out for a 4K TV. Similarly, if you're watching standard or HD footage on a 4K TV, it won't magically become 4K quality
  • Some TVs promise "4K upscaling", which converts your standard or HD footage to near-4K quality. This works by using software to guess what colours would fill the extra empty pixels missing in HD footage, and then filling them in. This creates a 4K-like effect, but it's not true 4K
  • NOW TV Smart Box 4K with four NOW TV passes, £24.99 (save £25) – buy here

All prices in this article were correct at the time of writing, but may have since changed. Always do your own research before making any purchase.

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