iPhone 13 Pro Max launch LIVE – Apple’s most expensive EVER mobile finally released for customers all around the world

THE iPhone 13 Pro Max will be going on sale around the world over the coming hours.

Apple’s most expensive ever mobile – described by The Sun as mind-blowing – will hit shops around the world over the coming 24 hours.

The first customers will be picking up their iPhone 13 Pro Max in Sydney around 7am local time (10pm tonight UK time), before it goes on sale in Asia and the Middle East.

UK fans will no doubt be queuing overnight for the chance to be among the first through the doors to bag the gadget when it goes on sale here at 7am.

And five hours later the first American customers will be able to grab an iPhone, although Californians won't get theirs until 7am Pacific time (3pm tomorrow afternoon in UK time).

Read our iPhone 13 launch live blog for the latest updates…

  • caroline.mortimer@thesun.co.uk

    Trouble in the EU

    Apple customers in the EU might consider the iPhone 13 Pro Max a collector's item in future if the bloc has its way.

    The European Union announced plans today to require the smartphone industry to adopt a uniform charging cord for mobile devices – a push that could eliminate the all-too-familiar experience of rummaging through a drawer full of tangled cables to find the right one.

    The European Commission, the bloc's executive arm, proposed legislation that would mandate USB-C cables for charging.

    But Apple uses its own lightning charging ports so many of its models – including the iPhone 13 Pro Max – do not have the right ports for USB-C cables.

  • John Hall

    Power up

    Powering the iPhone 13 is Apple’s new A15 chip, which has 15billion transistors – tiny electronic switches that get computing done.

    It’s seriously fast and the iPhone 13 absolutely flies. Tests suggest it destroys Android rivals. That’s amazing given the price.

    This chip has also paved the way for some hefty battery life improvements.

  • John Hall

    STUNNING DEVICE

    Of course, the device that surrounds the screen is also very attractive.

    It’s the same premium squared-off design with a shiny rear, a slightly smaller “notch” jutting out onto the display, and a brand new colour option: Pink!

    Basically, not much has changed. That’s fine. Why fix what isn’t broken?

  • John Hall

    Top screen

    The Mini, for The Sun's Tech Editor Sean Keach, is too small.

    But I’m a fan of the gargantuan 6.7-inch Pro Max, so that’s no surprise. For loads of people, the Mini will be the perfect fit.

    Both devices use Apple’s better-than-your-TV Super Retina HDR OLED screen.

    It’s extremely colour accurate, and now 28% brighter – up to 800 nits, or 1,200 nits for HDR content.

  • John Hall

    What models are there?

    There are four new iPhones this year: two regular models and two Pro versions.

    When it comes to value for money, you’ll want the iPhone 13 Mini or iPhone 13.

    They start at $699/£679 and $799/$779 respectively – and that’s a £20 price cut versus last year for Brits.

    Both models are largely identical, so really you’re choosing screen size: 6.1 inches or 5.4 inches.

  • John Hall

    Power up

    Powering the iPhone 13 is Apple’s new A15 chip, which has 15billion transistors – tiny electronic switches that get computing done.

    It’s seriously fast and the iPhone 13 absolutely flies. Tests suggest it destroys Android rivals. That’s amazing given the price.

    This chip has also paved the way for some hefty battery life improvements.

  • John Hall

    STUNNING DEVICE

    Of course, the device that surrounds the screen is also very attractive.

    It’s the same premium squared-off design with a shiny rear, a slightly smaller “notch” jutting out onto the display, and a brand new colour option: Pink!

    Basically, not much has changed. That’s fine. Why fix what isn’t broken?

  • John Hall

    Top screen

    The Mini, for The Sun's Tech Editor Sean Keach, is too small.

    But I’m a fan of the gargantuan 6.7-inch Pro Max, so that’s no surprise. For loads of people, the Mini will be the perfect fit.

    Both devices use Apple’s better-than-your-TV Super Retina HDR OLED screen.

    It’s extremely colour accurate, and now 28% brighter – up to 800 nits, or 1,200 nits for HDR content.

  • John Hall

    What models are there?

    There are four new iPhones this year: two regular models and two Pro versions.

    When it comes to value for money, you’ll want the iPhone 13 Mini or iPhone 13.

    They start at $699/£679 and $799/$779 respectively – and that’s a £20 price cut versus last year for Brits.

    Both models are largely identical, so really you’re choosing screen size: 6.1 inches or 5.4 inches.

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