- A judge ruled MSCHF, the brand that made Lil Nas X’s “Satan shoe,” must stop fulfilling orders.
- Nike filed a temporary restraining order Wednesday morning requesting MSCHF not ship orders.
- Lil Nas X and MSCHF collaborated on the shoe, which resembles the Nike Air Max 97.
- See more stories on Insider’s business page.
A court ordered MSCHF, the retail startup that made Lil Nas X’s “Satan Shoe,” to stop fulfilling orders immediately on Wednesday evening.
Singer Lil Nas X and MSCHF collaborated on the shoe to promote his new music video “MONTERO (Call Me By Your Name),” which uses imagery resembling heaven and hell. The shoe resembled Nike’s Air Max 97, and MSCHF said it included one drop of human blood in the midsole.
Nike, which had no involvement in the Satan Shoe, filed a temporary restraining order Wednesday morning requesting MSCHF not ship orders on the shoe.
MSCHF’s Satan shoes poses “substantial threat of irreparable harm” to Nike, the company argues, because consumers will associate the shoe retailer with satanic themed shoes. Nike asked the court to prohibit MSCHF from using the Satan shoes in advertising, and assisting other people in promoting the shoe.
“Issuance of the requested temporary restraining order is in the public interest to protect the public against confusion, deception, and mistake,” the court order reads.
Nike filed a trademark infringement suit against MSCHF on Tuesday over the use of its “swoosh,” and claimed the retail startup confused customers into believing Nike “endorsed satanism.” Some social media users, including basketball player Nick Young, said they would boycott Nike for the MSCHF shoe.
Read more: Being sued by Nike for its Lil Nas X’s Satan blood sneaker is the ultimate endgame for viral streetwear and art company MSCHF
In the suit, Nike demanded MSCHF to deliver all products that bear resemblance to Nike products for destruction, and that MSCHF pay for the cost of the suit and lawyer fees on top of damages.
MSCHF sold out 665 pairs of the shoe in under one minute on Monday. The shoes cost $1,018, as a nod to the Bible verse Luke 10:18: “So He told them, ‘I saw Satan fall like lightning from heaven.'”
Lil Nas X announced a giveaway of the 666th pair on Twitter: “if u want the 666th pair of the satan shoes quote this tweet and use #satanshoes to be entered and I’ll pick someone by thursday,” he said.
Nike, MSCHF, and representatives for Lil Nas X were not immediately available for comment.
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